How we did it: Barack Obama's groundbreaking online strategy

As the chief blogger and "narrator-in-chief" on the 2008 presidental campaign, Sam Graham-Felson's most important mission was to recognize the power of ordinary people and help them organzie through the power of social media. Driving home the message that the campaign was about ”you” - the everyday person, the citizen, the voter – Obama's online campaign changed the political game and cemented the incredible power of grassroots organisation.