Contagious Why Things Catch On

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Why do some ideas, products or behaviors catch on while others fail? How do we increase the chance of people sharing and talking about our ideas? Professor Jonah Berger gives us insights on how to craft contagious content and build products for viral growth. In his book “Contagious: Why Things Catch On”, he identifies six features that make things become popular. As he walks us through his framework, Berger offers strategies for designing content and products that are more likely to become viral.

Going viral isn’t random, magic, or luck. It’s a science, says Dr. Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania. This enthusiastic speaker has written two New York Times bestselling books and has consulted for a wide range of companies. With hundreds of social science experiments and numerous publications, he is an expert on word of mouth, social influence and consumer behavior. Throughout his career, Dr. Berger has devoted important efforts to studying the science behind why products and ideas catch on and the hidden factors behind our decision-making.


"Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world"
Daniel Gilbert, Harvard University Professor