From Yellow to red: The KODAK story

Kodak was once the most iconic company in the world, creating the only product you would run into a burning building to save: their "Kodak Moments". Jeffrey Hayzlett tells the story of how this big yellow box icon moved from having the greatest profit margins of any product on the market to sliding into the red of bankruptcy. Learn how to summon the vision and courage to drive change and sustain your company's newfound momentum to harness strategic, lasting success.