Brick by brick How Lego rewrote the rules of innovation

For many unbridled innovation is a guarantee for future success. But in the case of LEGO it nearly spelled the end of an iconic brand. By 2003 LEGO had created an abundance of innovation and successfully applied all the advice of experts. But in reality it was virtually out of cash and left with products that failed to win over consumers. At InnoTown 2013, David Robertson explained how LEGO turned itself around from a failing brand to the healthiest, most profitable & fastest-growing company in the toy industry.