FINDING YOUR INNOVATION SWEET SPOT . Amnon Levav Managing Director, SIT International Israel Amnon Levav is Managing Director of SIT International, a company dedicated to the development ad application of Systematic Inventive Thinking (SIT). He is a facilitator of workshops in new product development, problem solving and advertising, and a lecturer on various aspects of innovation. Amnon has led workshops and courses based on the SIT method in 4 languages, in over 15 countries with companies such as Eastman Kodak, Johnson & Johnson, the BBC, and Philips Consumer Electronics, as well as numerous advertising agencies (BBDO, McCann Erickson, Ogilvy & Mather and others). In addition to his work in the business arena, Amnon has conducted numerous activities for not-for-profit and social organizations. As part of the Branco Weiss Institute for the Development of Thinking, he was active in the upgrade of the Israeli school system, including development of curricula, translation, production and editing of books and facilitating courses for hundreds of teachers. Keynote speaker at numerous conferences and associations worldwide on the subjects of creativity and innovative thinking, Amnon´s article ´Finding your innovation sweet spot´, was published in the Harvard Business Review. . Next Speaker